| Muskoka Lakes Winery operates in Bala, Ontario in the Muskoka region. While Muskoka is known more as a premier tourism destination than it is as an agricultural region, over the last 18 years, Bala has gained recognition as "The Cranberry Capital of Ontario."
Bala is home to the only two producing commercial cranberry farms in the province. In 1952, Orville Johnston began planting cranberries. Fifty
years later, Johnstons Cranberry Marsh is the oldest
cranberry farm in the province and it is now owned and
operated by Orvilles son, Murray Johnston and Murrays
wife, Wendy Hogarth.
In
the fall of 2001, the Johnstons decided to begin a new
venture, Muskoka Lakes Winery. While grapes dont
grow in the region, cranberries sure do, and Muskoka Lakes
Winery specializes in wines made with Muskokas native
berry. The first release of 600 cases of Cranberry Wine
sold out in just 16 days, taking the couple completely
by surprise. "We
based our initial production on our juice sales,"
said Hogarth. "Which we rounded up quite a bit. There
were times when wed look at those big 2,000 litre
stainless steel tanks and say, Well never
sell this much wine!"
In
December, they released 120 cases of Cranberry Blueberry
Wine, and that sold out in 4 days. "At that point,"
said Hogarth with a laugh, "We knew we were in the
wine business. What started out as a fun sideline for
our business had to become a significant part of the business
we do. We didnt want to known as the winery that
always
runs out of wine." The winter was spent
renovating space, adding tanks and significantly increasing production.
"Last year," says Hogarth, "We produced around 700 cases
of wine. This year, well produce 6,000."
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